How We Transformed an E-commerce Brand's Digital Presence: A 256% Increase in Search Visibility
ApproachOverview
We built a holistic SEO and digital growth blueprint focusing on long-term visibility and fast-impact improvements. This involved revamping their keyword strategy, enhancing site content, fixing technical issues, and layering in paid ads to accelerate visibility while organic growth matured.
Approach Details
We delivered a focused, multi-layered SEO strategy.
Keyword Restructuring: Targeted high-intent, product-specific keywords and filled gaps competitors missed to capture untapped traffic.
Content Enhancement: Rewrote product pages and blogs to align with search intent, address customer pain points, and capture high-converting research-phase visitors.
Technical SEO: Improved site speed by 67%, optimised for mobile, enhanced schema markup, fixed broken links, and refined internal linking for better crawlability.
Paid Search Support: Launched complementary ad campaigns to accelerate visibility while organic rankings improved.
Continuous Optimisation: Conducted monthly audits, tracked performance, and monitored competitors to identify new opportunities and maintain momentum.
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Conclusion
The transformation was remarkable. Impressions jumped from 92,664 to over 330,360 — a 256.5% increase. Clicks rose by 67.2%, delivering a significant boost in qualified traffic. Despite a slight CTR dip from broader targeting, overall brand visibility and revenue impact grew substantially. Product pages performed better, acquisition costs dropped, and organic revenue soared.
Today, the client enjoys sustained visibility gains, a stronger market position, and a scalable SEO foundation. This case study is proof: even businesses buried in the depths of search results can achieve breakthrough success with a data-driven strategy.