Welcome to Sinks and Bowls, Australia’s emerging kitchen and bathroom fixtures brand. Where they offer a wide array of sinks, tapware, and bathroom mirrors. Sinks and Bowls seamlessly blend style and functionality to elevate your living spaces.
With the catchy slogan “Every home has its own interior designer,” introduced by LTBSM brand developer Adam Baodunnov (Adeli Aidehamu), Sinks and Bowls ensures that every sink not only looks aesthetically pleasing but also remains functional and durable.
In a series of events, the Sima-Plus collection, ranging from Single Bowl Kitchen Sinks to Double Bowl Kitchen Sinks, stands out as the most appealing and sought-after items from Sinks and Bowls. What makes this collection so popular?
Courtesy of Sinks and Bowls Website
It’s because these sinks boast superb designs with built-in rails for accessories like sapele wood cutting boards, ensuring convenient food preparation. Crafted from durable stainless steel, they are both rust-resistant and hygienic, ideal for kitchen use. With features like noise reduction pads and an anti-splash design, these sinks combine functionality with style, perfect for any modern kitchen.
Through their unwavering dedication to providing the best sinks, such as the Sima-Plus collection, Sinks and Bowls collaborates only with reputable manufacturers, ensuring that the sinks meet the highest standards of quality and durability.
Now, let’s trace back its history. In a remarkable turn of events, Sinks and Bowls emerged as a new venture spearheaded by visionary Dickson Choi. As a former General Manager of New Aim, the first generation of an e-commerce company in Australia, Choi brought a wealth of experience and innovation to the new venture.
Pioneering E-commerce in Australia: The Story of New Aim
New Aim’s primary focus is its unique business-to-many (B2M) model, a pioneering approach in the Australian market. By partnering with Australia’s most beloved household brands and online marketplaces such as Bunnings, Myer, Woolworths, Catch, and MyDeal, they have established an expansive network that reaches every corner of the nation.
Moreover, with their B2B marketplace, Dropshipzone, they are fostering an ecosystem that enables thousands of Aussie small and medium-sized enterprises (SMEs) to embark on their e-commerce journey, facilitating growth and prosperity on an unimaginable scale.
With a history of delivering products to more than 50% of Australian households and offering over 4,000 active stock-keeping units (SKUs) across 400 product lines, New Aim has likely captured a significant market share in the e-commerce sector by catering to diverse consumer needs and preferences, indicating its strong foothold in the market.
In the booming trend of online shopping, the New Aim platform recognizes a golden opportunity to seize the growing market. While the world’s great brands are typically built on exceptional customer experiences, New Aim also has a strategic approach. By offering a vast range of products and reselling them on third-party marketplaces, New Aim draws in and retains customers, giving it a clear edge over smaller competitors.
With his year-long history at New Aim, Dickson brought a record 680 million USD in annual revenue to New Aim Pty Ltd before his departure in 2020. His tenure at New Aim was marked by significant achievements and milestones, solidifying his reputation as a seasoned leader in the e-commerce industry.
Dickson Choi: A Journey in E-commerce Leadership
After leaving New Aim, Dickson Choi is now the CEO of Sinks and Bowls. He is known as an e-commerce professional with a wealth of experience in the Australian online retail sector. With a keen focus on business strategy and operations, Dickson specializes in optimizing operations management to streamline process flow and enhance efficiency.
Throughout the years he has a proven track record of working closely with key logistics service providers to ensure seamless supply chain management. In addition, Dickson has been highly proficient in data collection and analysis, utilizing his skills to extract actionable insights that drive informed decision-making and business growth.
All this time, Dickson has consistently demonstrated his ability to achieve goals and drive business success through strategic planning and execution. With his dedication to excellence and innovative approach, he has become a valuable asset in the ever-evolving landscape of online retail as he navigates through the kitchen and bathroom fixtures industry.
Turning the Tide: The Collaborative Odyssey of Sinks and Bowls with LTBSM
With that, Sinks and Bowls represent a collaborative effort with Intrading and Local Threads Brand Solution Management (LTBSM) to create a brand that resonates with quality and reliability, becoming a shining example of success.
Like every story, the journey of Sinks and Bowls was not without challenges. Initially, the company struggled with the threat of bankruptcy, a result of tumultuous dealings with a mediocre digital marketing firm.
However, the narrative took a dramatic turn with LTBSM stepping in. With a swift overhaul of strategy, LTBSM steered Sinks and Bowls away from the brink of failure and into a path of remarkable growth.
LTBSM initiated the process starting with competitor analysis and market research, then collaborating with a marketing research consulting firm. Through this collaboration, LTBSM discovered that the Australian market boasts a substantial market size, amounting to over 738 million USD annually, making it an ideal direction for growth.
Armed with this valuable insight, LTBSM developed a comprehensive marketing strategy tailored to capitalize on the vast market potential. By leveraging Sinks and Bowls’ unique value proposition and aligning it with consumer preferences, LTBSM positioned the brand for success in the competitive landscape. Through targeted marketing campaigns, strategic partnerships, and continuous refinement of tactics, LTBSM propelled Sinks and Bowls to unprecedented heights, establishing it as a formidable player in the Australian market.
Within a mere six months, LTBSM and Sinks and Bowls have witnessed the results, as the brand experienced a nearly fivefold increase in its return on investment (ROI). This impressive financial rebound is more than just a number—it’s the story of a brand reborn.
Everything you lose is a step you take. A step that opens up various possibilities, moving toward a more refined brand-focused approach. From hanging on the edge of collapse, Sinks and Bowls have soared to new heights, boasting an annual turnover nearing half a million dollars and a staggering profit margin of over 40%.
As Sinks and Bowls continue to thrive and redefine industry standards, it underscores the importance of adaptability, innovation, and strategic collaboration in navigating the ever-evolving landscape of the home furnishing market.
Now, Sinks and Bowls stands as a testament to resilience and adaptability in the face of adversity. The shift towards a smoother brand era is evident, with LTBSM leading the way, ensuring that the talents and organizational structure align with the brand’s renewed vision.
LTBSM: Shaping Growth and Success in the Digital Landscape
Central to the transformation of Sinks and Bowls is LTBSM, the main driving force behind the brand’s resurgence. Unlike conventional digital marketing firms, LTBSM prioritizes sincerity and future potential in brand partnerships. Their commitment to excellence and refusal to settle for mediocrity ensure they selectively partner with brands that share their vision.
This approach allows LTBSM to offer strategies and solutions that help businesses improve performance and achieve growth. They have utilized its extensive network and industry connections to forge strategic partnerships and collaborations for Sinks and Bowls, expanding its reach and enhancing its credibility within the industry.
Furthermore, LTBSM has implemented data-driven marketing strategies, leveraging advanced analytics and digital technologies to optimize Sinks and Bowls’ online presence. Through a multi-channel approach, including SEO, social media marketing, and content creation, LTBSM maximized the brand’s visibility and engagement with potential customers.
Through the provided continuous support and guidance, monitoring market dynamics and adapting strategies as needed to ensure sustained growth and success. Their collaborative approach and unwavering commitment to excellence played a pivotal role in transforming Sinks and Bowls from a struggling enterprise to a thriving brand celebrated for its quality, innovation, and customer-centric approach.
Led by Adam Baodunnov, LTBSM established the Local Threads Vendor Support Program (LTVSP) to empower businesses and break free from traditional digital marketing agencies’ constraints. LTVSP assisted six brands, with three achieving remarkable annual turnovers nearing 10 million USD.
Recognizing the importance of brand development in e-commerce, LTVSP evolved into Local Threads Brand Solution Management (LTBSM), offering visionary guidance and pushing Sinks and Bowls to become a leading brand in the kitchen and bathroom fixtures industry.
As LTBSM continues to grow, it seeks a Chief Transformation Industry Partner to lead the digital transformation of industries or businesses. This role demands a visionary leader with a proven track record in designing products or business solutions, aiming to transform online sales channels and elevate the overall customer experience.
Connect with LTBSM to discover how their expertise can elevate your brand to new heights.
